Sometimes I wonder why Marketing is my career purpose. I do love the work, but I can’t deny that my desire for perfection often gets in the way of what’s practical. There lies the rub! Over the past few days I partnered with other marketing professionals from around the country to learn, grow and share best practices. The experiences changed us all.
In our quest to be better at our work, I believe we became better people. This doesn’t always happen, but lightening did strike and an amazing bond was formed. A tribe we dubbed “Watermelon” was born from an idea that when we need each other, we’d use the code word: “Watermelon”. And whether we work together for weeks or years, it’s great to remember that work is just a catalyst to life. Here’s to my newest #friendsofTenaciousM!!
Great read to start my week!!
Happy to share this information on leadership and innovation.
That’s a quote from the most famous innovator in recent history — Steve Jobs. To be successful, a company has to continually innovate. Here are just a few examples of companies that did and are thriving.
Will Housh was a member of the third generation of a family-owned HVAC business. While it was successful, he saw that e-commerce was coming to the HVAC industry while others in the business were unwilling to embrace the new technology. “Even though our family business was generating sales of more than $12 million in a good year, just how sustainable are mom-and-pop businesses in the age of the Internet?” he wrote in the article “How to Make an Unpopular Decision.”
He saw the industry changing. Customers were starting to use the Internet to connect with contractors and get lower prices. So he started an online and retail business, eventually selling his grandfather’s…
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