As a writer with a marketing background, words are the foundation of my toolkit. I love words. I’ve studied their impact on messaging and their ability to affect people and evoke action or reaction.

This video was initially used by an ad agency to remind potential clients that messaging is critical to increasing sales. As the video went viral, its impact on humanity surfaced.

NOTE: Our words last beyond their intrinsic meanings. Choose them wisely.

Definitely worth reposting…